Speaking about the campaign, Koji Wada, General Manager, Medical Division, Fujifilm India says – “Fujifilm India has always been at the forefront of healthcare innovation. For us, it has been about celebrating the Never Stop spirit of people and inspiring them to learn the possibilities that good care can bring. We are aiming at shaping the future of healthcare in India with our leading technologies, equipment and solutions. This year we are showcasing the ways in which we help touch the lives of people through these technologies to lead healthier and better lives.”
The company’s new film titled, ‘Never Stop Creating Memories’ highlights the joy of capturing memories amidst the hustle and bustle of everyday life. The campaign, through its engaging emotions tries to spread the message of being in the moment, capturing that memory and creating shared experiences.
With this campaign Fujifilm wants to delve deep into the everlasting motif of how photography washes away the dust of everyday life. In today’s fast-changing world, people tend to overlook the daily mundane life and it passes by in jiffy. Through this campaign, Fujifilm tends to spread the message of being lost in the moment yet capturing that memory to preserve it for the stories that make us humans.
“The Never Stop brand series, innovation and creativity has always been part of Fujifilm’s thought process and it reflects in our campaigns. As a brand we deeply resonate with the motto of Never Stop because we have constantly been showcasing our unwavering commitment of introducing innovative products and services to the Indian market across sectors. The idea behind this initiative was to break the usual clutter of mundane daily lives and cherish and grasp the moments in between. Through this campaign, we want to inspire people to grab their Fujifilm cameras and showcase not only their creative expressions but also preserve memories that last forever.” says Masaki Zenko, Japanese Advisor, Instax division and Senior Manager, Photo Imaging division.
India has emerged as a hotbed for Fujifilm from a business, market as well as an innovation standpoint, delivering stupendous growth. The idea behind Never Stop was to highlight Fujifilm’s legacy and expertise in the global imaging industry and highlight the relentless drive to make innovation a bedrock of the company’s growth and unwavering commitment to the industry and the country. The campaign per-se is aimed at building resonance and connection with consumers at large and showcases Fujifilm’s promise of introducing innovative products and services.
Like every successful organization, human wealth forms the foundation of the Never Stop vision. Creating a dynamic and conducive environment to help every individual maximize their capabilities has been at the core of Fujifilm’s way of functioning—what the globally respected brand calls the Fujifilm Mind and Method way of analysing information, circumstances, and situations and then setting out to achieve goals with a definitive method.
BloombergQuint Brand Studio
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