The pizza chain announced Tuesday a new pick-up window called “The Hut Lane,” which it said offers “convenience and speed without customers ever having to park their cars.” Customers can pick up orders placed through the Pizza Hut app, website and the restaurant’s phone number through the new lane.
Pizza Hut developed the Hut Lanes because of changing consumer behavior during the pandemic, the company said. Pizza Hut expanded ways for customers to pick up their pizzas while limiting human contact. For example, it was the first national pizza chain to offer contactless curbside pickup.
The reimagined window is “part of the brand’s long-term strategy to modernize through digital ordering and improved customer experiences.” Contactless curbside pickup and delivery will remain available at locations without the new lane.
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