January 17, 2021

Politics and Commentary News Aggregator

The MG electric coupe is the British brand’s first desirable car in decades

3 min read

At one point in history, the British automotive marque MG was one of the most revered names in the world when it came to sporty two-seaters.

Through its early years, MG cars set world speed records, and it was sister company to the likes of Jaguar and Triumph. By the 2000s, MG had lost much of their appeal, and were for the most part just a snooze fest of re-badged Rovers — yes, my grandad owned one.

In 2012, MG was bought by Chinese automotive giant SAIC Motor Corporation Limited, and it’s since been pumping out SUVs, one of which is electric but are largely uninspiring and painfully practical. Sadly for the purists, MG doesn’t quite embody the company that it once was.

That looks set to change. Personally, I couldn’t be happier, but is it enough to convince the pursuits?

According to an Autocar report, in a move that is a long overdue return to character, MG is readying to launch its unnamed electric sports coupe, this year!

[Read: Affordable EVs will be the catalyst for a decade long shift to electric cars]

The move comes as part of a huge strategic push for MG to make a name for itself in an all-electric world. By 2024, the company has ambitions to sell 1 million cars a year. It just so happens that that goal comes on the company’s 100th birthday.

The electric coupe is based on the E-Motion concept, which was first unveiled as in 2017, and pundits loved it. Check out the pictures below to see why.

Credit: MG