The company teased the feature, which it’s calling Super Follows, during its Analyst Day presentation on Thursday. If implemented, users would have the ability to pay creators for additional content within their Twitter feeds, including exclusive announcements and newsletters.
“We’re rethinking incentives and exploring solutions to provide monetary incentive models for creators and publishers to be directly supported by their audience,” Twitter said in its presentation. A company spokesperson told CNN Business that Super Follows are not available yet but Twitter will “have more to share in the coming months.”
The concept of users paying for exclusive content from creators has become increasingly popular with the rise of platforms such as OnlyFans and Substack.
Twitter stock rose more than 10% on Thursday following the announcements, before giving up some of those gains later in the day.
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