Advertising Blackout!…Legion encourages remembrance with unique initiative

Article content

Digital signage across Canada will highlight taking two minutes of silence

OTTAWA, Nov. 07, 2023 (GLOBE NEWSWIRE) — Thousands of digital advertising signs across the country will go black on Remembrance Day this year, to be replaced with a message of remembrance and three important figures: 11-11-11.

Article content

The Royal Canadian Legion’s new initiative involves the voluntary decision by several major advertisers across the country to mark the traditional two minutes of silence held from 11:00 – 11:02 a.m. on Remembrance Day, by not displaying any advertisements during that time.