Canadian brands hope to score with Taylor Swift fans during Super Bowl

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The Canadian Press

Tara Deschamps

Published Feb 09, 2024 • 3 minute read

Canadian brands advertising during the Super Bowl are hoping to score with fans of Taylor Swift, who has boosted NFL audiences since she started cheering on her Kansas City-playing boyfriend Travis Kelce at his games. Kelce walks with Swift following the AFC Championship NFL football game between the Baltimore Ravens and the Kansas City Chiefs, Sunday, Jan. 28, 2024, in Baltimore. Photo by Julio Cortez /THE ASSOCIATED PRESS

TORONTO — Most Canadian companies locked in their Super Bowl ad space long before anyone knew the Kansas City Chiefs would make it to the final match, but experts say many of those brands will be looking to score big with the audience drawn in by the team’s most famous fan: Taylor Swift.

The American pop star has been in the spotlight at Kansas City’s NFL games since she first cheered on her tight end boyfriend Travis Kelce against the Chicago Bears in September. Many of her fans have since become rabid football watchers, attributing Swift with getting them into the game.

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The Canadian Press

2024-02-09 04:02:13

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