May 18, 2024

News and Political Commentary

China’s Tesla-beating EV maker BYD has carmakers around the world ‘in a state of shock’ over its prices

2 min read

When China’s BYD recently overtook Elon Musk’s Tesla as the global leader in sales of electric vehicles, casual observers of the auto industry might have been surprised. 

But what’s caught other carmakers around the world off-guard is something else about BYD, which is backed by Warren Buffett’s Berkshire Hathaway: its low prices.

“No one can match BYD on price. Period,” Michael Dunne, CEO of Asia-focused car consultancy Dunne Insights, told the Financial Times. “Boardrooms in America, Europe, Korea and Japan are in a state of shock.”

BYD can keeps its costs low in part because it owns the entire supply chain of its EV batteries, from the raw materials to the finished battery packs. That matters because a battery accounts for about 40% of a new electric vehicle’s price.

While BYD cars are not yet a common sight on American roads, many experts believe it’s only a matter of time, despite the high tariffs that help keep them at bay for now. Currently in the U.S., made-in-China EVs are subject to a 25% tariff, which goes atop a 2.5% tariff on imported cars.

But if BYD or other Chinese carmakers were to come in with a $20,000 car, noted Dunne, they’d still be a “good position” despite the high tariffs, given that the average price of a new car in the U.S. this year is about $48,000. 

BYD launched an EV called the Seagull with a cutthroat price of about $11,000 last year in China, where it quickly became one of the bestselling EVs. “But it is overseas that the EV could be a truly disruptive force,” wrote the UK-based market intelligence firm Autovista Group.

Even today, BYD’s Dolphin hatchback starts at $33,000 in Britain, according to Reuters, or nearly 30% below the starting price of the VW’s rival ID.3 hatchback.

But BYD is planning to export much cheaper models to markets around the world, including Europe, South America, and Southeast Asia. And over the past three years, China’s EV exports have jumped…

Steve Mollman

2024-01-06 18:03:44

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