Cricket Canada Scores Landmark Partnership with Coca-Cola

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BODYARMOR to become the Official Sports Drink of Cricket Canada

TORONTO — Cricket Canada and Coca-Cola Canada today announced that both groups have entered into a new partnership that will see Coca-Cola become the official beverage sponsor – and BODYARMOR the Official Sports Drink – of Cricket Canada. This agreement marks a significant milestone in the overall growth and development of cricket in the country.

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As part of the sponsorship, Coca-Cola brands will be prominently featured on the official kits and training gear for Canada’s National Team Programs. The collaboration provides Coca-Cola with an exciting new platform to connect with Canada’s rapidly growing cricket community.

The partnership extends beyond the cricket pitch, as both organizations explore collaborative initiatives and programs to further enhance the sport’s accessibility, popularity and engagement with players and fans across the country.

“We are delighted to welcome Coca-Cola to the Cricket Canada family. Coca-Cola’s commitment to fostering a sense of community aligns seamlessly with Cricket Canada’s mission to promote inclusivity and diversity amongst our athletes and fans. Collaborating with a leading global icon like Coca-Cola is a testament to the growth of cricket in Canada and the exciting future that lies ahead for the sport,” said Rashpal Bajwa, President of Cricket Canada. “As we prepare for the 2024 ICC Men’s T20 World Cup and a wide slate of upcoming events for National Team Programs, we believe this partnership will not only elevate the profile of our National Teams but also contribute to the overall growth and development of the sport across Canada.”

“Our collaboration with Cricket Canada reinforces Coca-Cola Canada’s commitment to supporting the growth of Canadian athletes that attract a diverse and passionate fanbase,” said Laura Cutsey, VP Marketing & Partnerships, Coca-Cola Ltd. “By partnering with Cricket Canada,…