DaVinci Roofscapes® Launches “FRESH Colors for Homes with Brick or Stone” E-book

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Top-Down Curb Appeal Color Guidance for Home Exteriors

HOUSTON — Westlake Royal Building Products^™ (Westlake Royal), a Westlake company (NYSE:WLK), has re-introduced DaVinci® Roofscapes’ online e-book providing expert insights to homeowners with stone or brick exteriors on how to create cohesive curb appeal for their properties. Authored by international color expert Kate Smith with Sensational Color, “FRESH Colors for Homes with Brick or Stone” is a free 21-page step-by-step guide exploring 60 unique color palette combinations.

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“Selecting cohesive colors for a home exterior is especially important when brick or stone are involved,” says Kate Smith, chief color maven at Sensational Color. “There are different color casts for these fixed features on a home. You’re looking for tones that will harmonize with those color casts. And, importantly, you need to take a ‘top down’ approach. Start with the roof and then gaze downwards at the entire home. Colors starting at the top of the house all the way down to the siding, trim, doorway and foundation all combine to create a home’s curb appeal.”

FRESH Approach

As in the other e-books Smith has created for DaVinci Roofscapes®, she encourages homeowners to take the FRESH approach when creating an eye-pleasing palette for a home exterior. Smith recommends homeowners evaluate the Fixed Features, Regional Colors, Environment & Surroundings, Style of the Home and the Historic or HOA Colors involved in the property.

“When you use FRESH thinking to choose the right color for the home’s elements, you create a unified top-to-bottom look that exudes curb appeal,” says Smith.

For the updated e-book, which Smith originally created in 2013, the color specialist coordinates different colors of composite shake and slate roofing from DaVinci Roofscapes. She matches them with fixed features such as Cultured Stone®, Eldorado Stone®, and Versetta Stone®. Then Smith offers…