Do AI video-generators dream of San Pedro? Madonna among early adopters of AI’s next wave

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2 months ago Market News - RSS Feed

The Associated Press

Matt O’brien

Published Mar 04, 2024 • 5 minute read

FILE – Madonna speaks at the MTV Video Music Awards at Barclays Center on Sept. 12, 2021, in New York. Making instant videos is the next wave of generative artificial intelligence, much like chatbots and image-generators before it. And the pop star Madonna is among the early adopters. Madonna’s team used an AI text-to-video tool to make moving images of swirling clouds featured in her ongoing Celebration Tour. Photo by Charles Sykes /Charles Sykes/Invision/AP

Whenever Madonna sings the 1980s hit “La Isla Bonita” on her concert tour, moving images of swirling, sunset-tinted clouds play on the giant arena screens behind her.

To get that ethereal look, the pop legend embraced a still-uncharted branch of generative artificial intelligence — the text-to-video tool. Type some words — say, “surreal cloud sunset” or “waterfall in the jungle at dawn” — and an instant video is made.

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The Associated Press

2024-03-04 10:04:59

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