Employees need more. This company wants to serve as your ‘Chief Well-being Officer’ 

Searching for what will help has propelled entrepreneur Ariela Safira—who says workplace well-being starts with fostering a safe and supportive culture. After all, if you feel disconnected with your leaders and colleagues, what will a 10-minute evening meditation solve? 

In 2019, Safira launched Real, a mental health platform offering group therapy and an online content library. Today Safira’s team is relaunching to broaden their services under the new name Zeera—meaning new beginnings. The company hopes to become a daily tool for employees to combat discomfort and stress and for leaders to better support their teams. 

“The frontlines of mental health care are not therapists, their heads of HR,” Safira tells Fortune, in an exclusive interview ahead of the announcement. “It’s so unique for a single environment to be the driver for mental illness, the support system for mental wellness, and the financial provider for mental health care. It was very clear that this is the best channel to scale Zeera.”

‘A mental health toolkit for the workplace’ 

Companies that partner with Zeera have access to individual memberships and Zeera for People’s Teams—which Safira calls “a mental health toolkit for the workplace.” The training and services will serve as a company’s “Chief Well-being Officer,” with monthly leadership training to help people answer vital questions about employee well-being in the office. “How do you identify mental health decline in employees? How do you build a culture of mental wellness? How do you…