Format, a Zenfolio Company, Expands Its Focus to Serve a Diverse Audience of Creatives

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Toronto, Canada, Nov. 02, 2023 (GLOBE NEWSWIRE) — Format a Zenfolio company, Toronto, Canada — Format, the leading portfolio website builder for photographers, is expanding its focus, spotlighting the portfolio needs of any professional whose success depends on the superior visual presentation of their work including architects, artists, designers, film makers, illustrators, models, and more.

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To support this expanded audience, Format now provides a suite of profession-specific tools to create a tailored website building experience and final site. According to Chief Executive Officer, John Loughlin, “Format has always enjoyed members from a range of backgrounds and mediums beyond photography. With this newest generation of the Format platform, we want to fully honor and celebrate the diversity of creatives who build visual portfolios with us. This shift in perspective and function allows us to better understand and serve the needs of our diverse audiences.”

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 With this change, all creative professionals needing an exceptionally well designed visual portfolio have access to a robust suite of profession-specific tools and resources. This empowers creatives to build more effective online portfolios, with guidance on branding, site optimization, and collaboration.

 Format is supporting a wider array of professions through the following:

PROFESSION-SPECIFIC GUIDES — including member interviews, site showcases, suggested website themes, frequently asked questions, and more. The guides provide an overview of how Format’s services can meet the needs of specific professional focuses.

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PROFESSION-SPECIFIC WEBSITE THEMES — website themes designed explicitly for showcasing architecture, fine art, design, fashion, film, and illustration, in addition to photography.

CUSTOM FONTS — the ability to import custom fonts from Google Fonts and Adobe Fonts, allowing Format members greater control over their visual…