Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

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• Heineken® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan stereotypes to help make football more inclusive.
• Heineken® teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom. To announce their ambassador roles Jill and Virgil took part in a challenge to spot the ‘real hardcore fans’ – HERE
• The campaign kicks off with a global competition to find the world’s most dedicated “real hardcore” football fans, with a once-in-a-lifetime opportunity to attend the UEFA Champions League Final up for grabs – APPLY HERE