How businesses can win over AI skeptics

“Many are subjected to AI, often without an explicit decision to use these systems,” said Julia Stoyanovich, professor and director of the Center for Responsible AI at New York University. “We want to give the ability to decide, to help debug, to help understand the benefits, and look out for risks and harms, back to people.”

According to a KPMG survey released this year, 42% of people believe generative AI is already having a “significant impact” on their personal lives, while 60% expect this within the next two years. Despite AI’s outsize impact, only 10% of Americans report being “more excited than concerned” about AI, according to a study last year from the Pew Research Center. As policymakers around the world examine potential regulations for AI, some companies are proactively offering insight into steps they’re taking to innovate responsibly.

At Intuit, AI is integrated across the company’s line of products, including generative AI assistants in TurboTax, QuickBooks, Credit Karma, and a suite of tools on the company’s email marketing platform, Mailchimp. Millions of models are driving 65 billion machine learning predictions everyday and conducting 810 million AI-powered interactions annually, according to the company. 

“Five years ago we declared our strategy as a company was to build an AI-driven expert platform, which combines AI and expertise. We now have millions of live, AI-driven models in the offerings today as a…