lululemon’s First-of-its-Kind Women’s Ultramarathon, FURTHER, Begins March 6 to Better Understand Human Performance and Challenge World Records
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Published Mar 05, 2024 • 9 minute read
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Head-to-toe athlete kits, including a special edition beyondfeel running shoe launching today, feature women-first innovations shaped by athletes and research insights
VANCOUVER, British Columbia — lululemon (NASDAQ:LULU), as part of its FURTHER initiative aimed at showcasing just how far women can go with support and access to resources and product innovations typically reserved for men, today unveiled new products developed with and for the female athletes competing in the brand’s first-ever women’s ultramarathon.
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2024-03-05 14:06:20
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