MLB Agrees to International Partnership With JTB Corp., Japan’s Largest Travel Agency

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JTB Set to Sponsor MLB’s WORLD TOUR, Offer Exclusive Hospitality Packages for Seoul Series

TOKYO — JTB today announced a new multi-year international partnership with Major League Baseball (MLB). As part of the new multi-national business arrangement, JTB is an official sponsor of MLB’s WORLD TOUR and will offer exclusive international hospitality packages for the season-opening Seoul Series between the Los Angeles Dodgers and San Diego Padres. The two-game series at Seoul’s Gocheok SkyDome on March 20th-21st marks the regular season Dodgers debuts of Shohei Ohtani and Yoshinobu Yamamoto.

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As an Official Partner of the Major League Baseball WORLD TOUR, JTB will also be offering access for fans worldwide – outside the United States – to select VIP ticket and hospitality packages to WORLD TOUR events including the Seoul Series and London Series. Furthermore, JTB has the ability to provide tickets to MLB regular season games to fans based in Asia as part of hospitality packages that also include travel to and accommodations in the U.S.

“Last year we experienced a dramatic rise in demand for travel and events around the world as we finally moved beyond most challenges caused by the pandemic and now we clearly see that the market needs for real and exciting experiences are very strong,” said Eijiro Yamakita, JTB President & CEO. “In this situation, we are deeply impressed by MLB’s commitment to bringing the wonderful experience of baseball games to people around the world, as it resonates with our brand slogan: ‘Perfect moments, always.’ We are ready to create opportunities for people to enjoy baseball with our solid global network, knowledge and hospitality.”

“With MLB’s growing international popularity over the last decade, we have continually focused on developing and growing the game abroad,” said Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball. “As we embark on an increasingly…