Parker Harris prepared Salesforce for AI. Now he’s focused on Slack

Each year, Salesforce updates its V2MOM, a planning document laying out vision, values, methods, obstacles and measures. CEO Marc Benioff has said it’s “been used to guide every decision at Salesforce” since the software company’s founding 25 years ago this week.

But in early 2023, there was a problem. ChatGPT was going viral, and Salesforce’s strategy didn’t account for it.

“The V2MOM had nothing about generative AI,” Parker Harris, who co-founded the company with Benioff, told CNBC in an interview.

It was a first for Salesforce, which had never been caught so off-guard about an emerging technology trend. If Salesforce was to become a leader in generative artificial intelligence, the company would need to quickly revise its guiding document to redirect the company — and its 73,000 employees — toward the technology that’s sweeping across Silicon Valley and making its way into every industry, from manufacturing to medicine.

Salesforce would have to go to battle with tech giants Amazon, Google and Microsoft, as well as red-hot and well-capitalized startups. But following a handful of hefty acquisitions and a run-in with activist investors that led Salesforce to disband its M&A committee, a splashy deal was likely off the table.

Salesforce would have to build. And that’s when Benioff turns to his longtime sidekick, Harris.

Well known in the software industry but largely unfamiliar outside of it, Harris has always been core to the fabric of Salesforce. In the past six years, Benioff has elevated two different top lieutenants to the role of co-CEO, but neither lasted in the job longer than 18 months. Harris, a Salesforce board member and now the technology chief of Slack, which Salesforce bought in 2021, said he’d rather avoid the limelight.

“I don’t like being front and center,” Harris said,…