People are wearing Apple Vision Pro headsets while driving Teslas

Since Apple Vision Pro’s Friday release across U.S. stores — with an eye-watering starting price of $3,500 — people have been spotted wearing their headsets courtside at NBA games, at the gym, on the subway, and crossing the street. At least two viral videos show people in the driver’s seat of a moving Tesla while still wearing the Apple Vision Pro headset, drawing criticism from government officials and other advocates for distraction-free driving.

“Driving while wearing a VR headset is reckless and disregards the safety of everyone on the road,”  a National Highway Traffic Safety Administration spokesperson told Fortune in a statement. “All vehicles with advanced driver assistance systems require a fully attentive human driver performing the driving task and monitoring the surrounding environment at all times.”

The Apple Vision Pro user guide warns users to “never use Apple Vision Pro while operating a moving vehicle, bicycle, heavy machinery, or in any other situations requiring attention to safety.” 

Distracted driving in the U.S. is a growing problem. The NHTSA reported 3,522 deaths in 2021 — compared to 3,142 the year before, a 12% increase — from distracted driving, or “any activity that diverts attention from driving” like texting, eating, or fiddling with your in-car entertainment. These accidents account for between 8-9% of car-related deaths in the U.S. 

Cars with self-driving features have dangers of their own. Tesla recalled 2 million vehicles in December due to issues with the self-driving features, and U.S. safety regulators have investigated 1,000 Tesla Autopilot-related accidents, 40 of which were fatal.

While there isn’t comprehensive evidence on the prevalence of distracted driving in partially automated vehicles, according to the Insurance Institute for Highway Safety, there’s a