PepsiCo Is Known for Sodas Such as Pepsi and Mountain Dew. But Almost 50% of Its Profits Comes From Something Else Entirely.

The granddaddy of the colas is The Coca-Cola Company, with the Coca-Cola brand launching in 1886. The Pepsi-Cola Company, now PepsiCo (NASDAQ: PEP), wasn’t far behind with its own Pepsi-Cola drink in 1898. And the two have locked horns for cola supremacy ever since.

Neither Coke nor Pepsi was able to take down its cola competitor. So it wasn’t long before these two companies upped the ante by developing comprehensive soda-brand portfolios. Nowadays, PepsiCo sells well-known sodas such as Mountain Dew, Pepsi Wild Cherry, Mug Root Beer, Crush, and Starry in addition to its eponymous Pepsi.

PepsiCo built its portfolio by making several key acquisitions. Its 1964 acquisition of Mountain Dew was especially crucial to its present-day success. In the U.S. carbonated soft-drink market, Mountain Dew had 6.6% market share in 2022, according to Statista. I’d say that buyout worked out quite well.

Pepsi’s Mountain Dew acquisition was huge. But a merger the following year was even more significant for the company and its shareholders.

It has nothing to do with carbonated soft drinks. But almost half of Pepsi’s profits today are derived from a source that would have shocked the beverage company’s founders.

When a beverage company dreamed bigger

In 1965, Pepsi-Cola merged with Frito-Lay — a snack company with a portfolio that today includes Lay’s, Fritos, Doritos, Cheetos, Funyuns, Spitz, Cracker Jack, and more. This was a strong departure for a business formerly focused entirely on carbonated soft drinks. But it was a good move.

Through the first three quarters of 2023, PepsiCo’s Frito-Lay North America business segment has generated revenue of $17.4 billion. That’s nearly as big as its Beverages North America segment’s revenue of $19.7 billion.

In North America, Pepsi’s snack revenue nearly matches the revenue from beverages. But these snack foods actually have better profit margins. Frito-Lay’s operating income of $4.9 billion is better than operating income of just $2.2 billion…