Serta Simmons Bedding Unveiling Seven New Collections Across Its Serta® and Beautyrest® Product Platforms at Winter Las Vegas Market

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New Serta and Beautyrest Product Lineups Provide Innovation at Every Price Point From Affordable Entry Level to Luxury

DORAVILLE, Ga. — Serta Simmons Bedding, LLC, one of the world’s leading sleep companies, today announced that it will launch seven new collections across its Serta® and Beautyrest® product platforms this year. The collections are designed to better position each brand with compelling product lineups with “step-up” value propositions and feature sets that are easy for consumers to understand and give our retailers the product assortment to drive step-up selling.

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The new products from Serta and Beautyrest will be showcased to retailers at the upcoming Winter Las Vegas Market inside Serta Simmons Bedding’s dedicated suites B1265 and B1201. Retailers can begin ordering the products at the tradeshow in advance of the product launches starting this spring.

“As we assessed our product portfolio and spoke with many key retail partners, it became clear that we have a unique opportunity to innovate and extend our leading brand platforms to better meet the needs of our valued retailers and consumers,” said Mark Genender, Interim CEO of Serta Simmons Bedding. “Our new product lineups from Serta and Beautyrest have stunning aesthetics and are better differentiated than ever, with easy to navigate features, benefits and pricing, all designed to make it simple for retailers to showcase and sell our powerful brands. We are looking forward to their introduction at Winter Las Vegas Market as we plan for their launch this year.”

In developing the new Serta and Beautyrest collections, the Serta Simmons Bedding team was careful to protect and highlight the benefits of each brand, while creating “product platforms” that let each brand stand on their own with unique selling stories.

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