XCCommerce and RELEX Partner to Enable AI-powered Retail Promotion Planning and Optimization with Execution and Management

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Available for retailers across verticals, unified offering
increases promotional ROI up to 15% and operational efficiencies up to 75%

MONTREAL & ATLANTA — XCCommerce – a leading provider of promotion solutions for retailers across segments – today announced a new partnership with RELEX Solutions – a provider of unified supply chain and retail planning solutions – to fully integrate the complex retail promotion process – from end to end. From planning to testing to execution, the XCCommerce platform combined with RELEX AI-driven pricing and promotion planning capabilities, offers retailers the ability to rapidly respond to market dynamics and easily manage complex, cross-channel promotions for optimal customer experiences and more profitable revenue.

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With the cost of food and goods reaching historic highs in the U.S., Canada, and internationally, consumers are looking to get more value and save money. According to Insider Intelligence, 59% of U.S. consumers now buy items on sale more often and 44% use more coupons. Promotion planning and management is ever more critical but can be difficult and impact margins using legacy point solutions. The rise in consumers “coupon stacking” – such as using a mix of paper and digital coupons along with store rebates and loyalty club rewards – makes flawless execution of complex promotions essential, or risk consumer backlash and loss of promotional revenue up to 40%.

This strategic partnership brings unification of AI-driven pricing and promotion planning and optimization with complex promotion execution and management, to boost customer loyalty while increasing promotional ROI up to 15% and operational efficiencies up to 75% for retailers.

Key capabilities include:

• Single Source of Data Truth: One-stop management for all lifecycle pricing decisions including pricing and promotions, regardless of brand, channel, country, currency, or language.
• Scalable Delivery for Complex…