Real Chemistry Acquires Avant Healthcare to Power up HCP Engagement and Medical Communications Expertise

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Acquisition more than doubles the Company’s current medical team to help new and existing clients grow their businesses

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NEW YORK — Real Chemistry, a leading provider of AI-driven insights and marketing and medical communications for the healthcare industry, today announced significant expansion of its medical education, medical affairs and healthcare provider (HCP) communications capabilities through the addition of Avant Healthcare. Financial terms of the acquisition, which closed on Feb. 1, were not disclosed.

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Founded in 1994 and headquartered in Carmel, Ind., Avant Healthcare is a full-service medical communications company using high science, data-driven strategies, and innovative digital and creative capabilities to develop and facilitate impactful messaging to HCPs, working on behalf of many of the top clients in the life sciences industry. Avant provides solutions that span engagement across the entirety of the drug commercialization lifecycle, including medical affairs, promotional medical education, scientific strategy and consulting and speaker development and management.

“Our clients are asking for more personalized, engaging, and timely medical communications that together, Avant and Real Chemistry will create,” said Shankar Narayanan, CEO of Real Chemistry. “The life sciences industry is investing heavily in R&D and addressing increasingly complex diseases with robust new drug pipelines. These new therapies require significant HCP education and engagement to reach and benefit the patients who need them. At the same time, demographic changes happening with HCPs are having a profound effect on how companies need to effectively engage with them. Expanding our capabilities with Avant brings us even greater scientific expertise, strength, and creativity to partner with our clients to fully leverage the next generation of product breakthroughs in the…